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Posted: December 25th, 2022
MIS500 Foundations of Information Systems
MIS500 Foundations of Information Systems
ASSESSMENT 1 BRIEF
Subject Code and Name MIS500 Foundations of Information Systems
Assessment Research Report
Individual/Group Individual
Length 1000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Critically analyse the key Information systems concepts and technologies in the context of contemporary businesses and organisations.
There are several key concepts and technologies in the field of information systems that are important for contemporary businesses and organizations.
One of the key concepts is the idea of digital transformation, which refers to the process of using digital technologies to fundamentally change how an organization operates and delivers value to its customers. Digital transformation can involve the adoption of new technologies such as cloud computing, artificial intelligence, and the Internet of Things, as well as the implementation of new business models and processes.
Another important concept is data analytics, which involves the use of tools and techniques to extract insights and knowledge from large sets of data. Data analytics can be used to support decision-making, optimize operations, and drive innovation in businesses and organizations.
A third key concept is cybersecurity, which involves the protection of an organization’s information assets against threats such as hacking, malware, and data breaches. Cybersecurity is becoming increasingly important as businesses and organizations rely more heavily on digital technologies to store and transmit sensitive information.
Some of the key technologies that are relevant to contemporary businesses and organizations include:
Cloud computing: This involves the use of remote servers to store, process, and manage data and applications, rather than using local servers or personal devices. Cloud computing can provide organizations with greater flexibility, scalability, and cost-effectiveness.
Artificial intelligence (AI): This refers to the use of computer systems to perform tasks that normally require human intelligence, such as learning, problem-solving, and decision-making. AI has the potential to revolutionize many aspects of business and organization, including customer service, supply chain management, and marketing.
The Internet of Things (IoT): This involves the connection of a wide range of devices and sensors to the internet, allowing them to communicate and exchange data. The IoT has the potential to enable organizations to gather and analyze real-time data on a variety of business processes and operations.
Submission By 11:55 PM AEST/AEDT Friday of Module 2.2 (Week 4)
Intensive class:
By 11:55pm AEST Friday end Module 2 (Week 2)
Weighting 25%
Total Marks 100 marks
Context
The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. While researching and writing this assessment, be sure to work through content and the learning activities in modules one and two.
Sneakers have revolutionised fashion, lifestyle and the environment.
Sneakers and streetwear have revolutionised fashion, lifestyle and the environment.Global Footwear Market Report 2021, reports that the Sneaker Market is Projected to Reach $403.2 Billion USD by 2025 – Driven by New Design Trends and Rising Discretionary Spending Among an Expanding Middle Class Population.
From Nike, Toms, Puma, Adidas to Converse, Veja, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers. The sneaker industry like all industries has had to pivot itself to environmentally friendly and sustainable sneakers. Spain, Italy and many countries in South America are leading the way in producing sneakers made of recyclable materials including food.
In this assignment you will audit, analyse and evaluate the social and digital media of an environmentally and sustainable sneaker brand.
Introduction
Describe the history of the environmentally and sustainable sneaker brand (Nike, ID.Eight, Toms, Allbirds, Veja, Flamingos Life, Cariuma, Native, Nisolo, Sole Rebels, Oliver Cabell, Thousand Fell and Adidas). You can use Australian or international sneaker brands.
Discussion
Discuss (in the 3rd person) why this environmentally and sustainable brand was chosen to be audited, analysed and evaluated. (200 words max)
SNEAKERS | SUSTAINABLE & CRUELTY FREE | From Fruit Waste by ID.EIGHT — Kickstarter https://www.gq-magazine.co.uk/gallery/eco-friendly-trainers https://www.nbcnews.com/shopping/footwear/best-eco-friendly-shoes-sustainable-n1190646 https://int.cariuma.com/pages/about-us
Audit and Analysis:
Visit the brand’s website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.).
As a future IS professional audit, analyse and evaluate the brands website and use of social media that is currently present.
Based upon research, is the website and social media platforms engaging? Evaluate, discuss and provide evidence.
Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products. Does the company or retailer actively engage with their customers?
Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Use Quesenberry’s tool Social Media Audit and review two or more of the social media platforms being used by your chosen brand (https:// hbr.org/2015/11/conducting-a-social-media-audit). Justify using evidence.
(300 words at max)
Recommendations using Porter’s Value Chain model
Use the Porter’s Value Chain model to identify and explain the business’s primary activities using the company website and the social media channels to obtain this information. (Marketing and Selling). Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porter’s model can enhance or maximise marketing (exposure and impact) selling (increase sales traffic).
(250 words max)
Conclusion:
Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of ecofriendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer? (200 words at max)
Recommendations:
Make three recommendations to the Sneaker brand on how the company can enhance or maximise the value offered to ‘customers’ by producing more ethical sneakers and delivering a strong message via Social Media and their official website. (150 words max)
Assessment Rubrics
Assessment Criteria Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100%
Identification of Primary and support Value Chain Activities in the Business Model 20% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of primary and support activities is passable, but more work is needed to focus on business models. Good insight demonstrated in the identification of primary and support activities in the business model. Very good insight demonstrated in the identification of primary and support activities in the business model. Exceptional insight demonstrated in the identification of primary and support activities in the business model.
Identification of Information Systems technologies 20% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of technologies is passable but more work is needed to understand how the company uses these technologies. Good insight demonstrated in the identification of technologies used by the business. Very good insight demonstrated in the identification of and technologies used by the business. Exceptional insight demonstrated in the identification of technologies used by the business.
Identification of Data, Knowledge and Information utilisation 20% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of Data, Knowledge and Information utilisation is passable but more work is needed to understand how the company uses data. Good insight demonstrated in the identification of Data, Knowledge and Information utilisation by the business.