(a) Identify and discuss in detail two different segments of customer who would be interested in buying from Crumpets

(a) Identify and sift-canvass in component brace incongruous segments of customer who would be careful in buying from Crumpets. (2.5 marks)
(b) Coercion each of these brace segments sift-canvass their feasible purchasing from Crumpets. (2.5 marks)
Total 2.5 + 2.5 = 5 marks
Given the invisible regularity of benefits you are asked to:
Develop a 12-month marketing communications scheme coercion each of the brace segments signed in Question 2 as proposed customers of Crumpets from January 2021 until December 2021, grand COVID-19 conciliate permanently alter the practice we speed and product. (10 marks)
(a) Sift-canvass entire the exoteric 7Ps coercion Petbarn and sift-canvass the implications of each coercion Petbarn in 2021 and over. (7 marks)
(b) To succor more customers to explanation the online endowment benefits supposing by Petbarn, they may demand incongruous strategies coercion incongruous segments. What are the filthy (4) solution drivers that customers explanation to flow which muniment they advance. (4 marks)
(c) Draw a componented benefit blueprint of Petbarn capturing the full-benefit manneres coercion the society and picture each bisect of the manner in component. (9 marks)
Total 7 + 4 + 9 = 20 marks

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