Chapter 6 Excel


Project Description:

You are the digital marketing ruler ce High West Fashions, a regional dress concourse that specializes in verification t-shirts. Your concourse has ruled to expatiate an online advertising engagement that gives verificationers the power to escheatment heavily discounted products. You bear the toil of determining the optimal sum of advertising to escheatment in prescribe to maximize emolument and most effectively economize media.

Steps to Perform:

StepInstructionsPoints Possible
1Start Excel. Download and public the refine calld Exp19_Excel_Ch06_Cap_DirectMarketing.xlsx. Grader has automatically ascititious your ultimate cintegral to the commencement of the refinename.0
2On the Direct Marketing worksheet, produce alienate stroll calls ce Design_Fee (cell B8), Cost_Per_Ad (cell B9), Total_Clicks (cell B10), Profit_Per_Click (B11), and Gross_Profit (cell B12).5
3Edit the massive cintegral stroll Design_Fee to Design_Fee2021 to contemplate the general year.4
4Verification the strangely produced stroll calls to produce a cemula to reprove Gross Emolument (cell B12) and Entoil Emolument (cell B13).6
5Produce a stdispose workfencing calld Stroll Calls, paste the strangely produced stroll cintegral advice in cell A1, and resize the shafts as needed ce befitting flaunt. Mac verificationrs, verification the Insinuate menu to insinuate a stdispose workfencing and paste the stroll calls.5
6On the Direct Marketing worksheet, verification Goal Seek to determine the optimal click reprove in prescribe to obtain a $5,000 entoil emolument.6
7Starting in cell E4. Complete the rotation of superabundance appraises ranging from 2% to 6.5% at increments of .50% vertically down shaft E.5
8Penetrate relations to the Gross Emolument and Entoil Emolument in the redress residuum ce a one-inconstant facts consultation.3
9Complete the one-inconstant facts consultation, and then cemat the results with Accounting Number Cemat with span decimal places.6
10Apply verification number cemats to flaunt Gross Emolument in cell F3 and Entoil Emolument in cell G3.4
11Copy the rejoinder reprove superabundance appraises from the one-inconstant facts consultation, and then paste the appraises starting in cell I4.4
12Type 10000 in cell J3. Complete the rotation of superabundance appraises from 10000 to 40000 at 5000 increments.3
13Penetrate the relation to entoil emolument cemula in the redress residuum ce a span-inconstant facts consultation.4
14Complete the span-inconstant facts consultation and cemat the results with Accounting Number Cemat with span decimal places.7
15Apply a verification number cemat to fabricate the cemula relation show as Entoil Emolument.3
16Fabricate the Direct Marketing 2 workfencing free. Produce a scenario calld Best Case, using Number of Ads and Click Reprove. Penetrate these appraises ce the scenario: 40000, and 6.5%.4
17Produce a promote scenario calld Worst Case, using the similar changing cells. Penetrate these appraises ce the scenario: 10000, and 1%.4
18Produce a third scenario calld Most Likely, using the similar changing cells. Penetrate these appraises ce the scenario: 10000, and 6.83%.4
19Genereprove a scenario abstract relation using Gross Emolument and Entoil Income.4
20Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not attributable attributable attributable already loaded. Expatiate Solver and be the concrete to reprove a entoil emolument of $20,000.4
21Verification Number of Ads and Click Reprove (B4:B5) as changing inconstant cells.4
22Be a distraction to secure Number of Ads escheatmentd is short than or similar to 40,000.2
23Be a distraction to secure Click Reprove is short than or similar to 7%. (Mac verificationrs should penetrate the appraise in decimal cem. Example .07)2
24Solve the tenor. Genereprove the Answer Relation.3
25Produce a footer on integral worksheets with your cintegral on the left plane, the fencing cintegral enactment in the nature, and the refine cintegral enactment on the lawful plane.4
26Save and close Exp19_Excel_Ch06_CAP_DirectMarketing.xlsx. Exit Excel. Submit the refine as directed.0
Total Points100

Created On: 06/12/2020 1 Exp19_Excel_Ch06_Cap – High West Fashions 1.5

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