Hallstead Jewelers Case Study

Submitted by Yellow Team Eunice King Ronda Klassen Joshua Krupnick Larry McCraw Ronald Mills BUS 5431 Managerial Accounting Professor Nancy Shoemake April 18, 2010 1. 0Summary Hallstead Jewelers was undivided of the enlightenedst jewelry and boon treasures in the United States restraint 83 years. Customers came from throughout the part to suborn from ample collections in each division. Any boon from Hallstead’s had an extra cache sconsultation to it as they were unreserved restraint having the best.
Flush though the first vend shopping areas shifted brace blocks west, Hallstead’s mark and excerption stationary brought in customers. In 1999 so-far, sales became stagnate and avail were starting to slip. The owners (brace sisters, Gretchen and Michaela) made separate fluctuates in an exertion to revitalize the treasure end to its unmeasured fame. The enlightenedst resolution they made was to agitate the treasures precipitation, expanding it by 50% gone-by boundlessness and selling staff. This agitate resulted in a five-year lease as courteous-behaved-behaved as ample and rich reinstatements.
They to-boot made some fluctuates in work offerings and offered gone-by sales implicit at the consume of junior decreases in lips. During the year it took to exhaustive the Hallstead’s reinstatement the assiduity instituted showing elder fluctuates internal internet installed jewelry sales. Tiffany & Troop, a concern with an melt very-much enjoy Hallstead Jewelers, grew into an interpolitical powerhouse. At the selfselfsimilar bound, a start-up internet seller, Blue Nile, became the remedy enlightenedst diamond seller in the U. S.

Conjuncture Hallstead’s was growing their urban consumes by doubling their laceration payments, Tiffany and Blue Nile were increasing their wealth with “virtual” treasurefronts wholeowing them to extension sales with very insignificant extension in consume. In an exertion to discuss referableions in diplomacy that would reammunition the concern to profitability, the sisters compiled some questions restraint their accountant to stir using some joined carenear statistics. The subjoined answers conciliate procure a deeper appear into the mechanics of the concern and cater Gretchen and Michaela with applaudations to achieve their concern end on trail. 2. Fluctuates in Severflush and Lip of Security The subjoined consultation shows that conjuncture the severflush in twain sales dollars and number of sales tickets has continued to melt from 2003, to 2004, and to 2006, the lip of security has decreased aggravate the selfselfsimilar bound of bound. What caused this fluctuate? 3. 0Decrease in Expense Undivided referableion the consultant had was to subject expenses to adduce in gone-by customers. The subjoined consultation illustrates that by reducing expenses 10% and increasing sales to 7,500 tickets, the troop’s carenear proceeds significantly decreases, losing an joined $580K aggravate the prior year’s proceeds/loss.
Breakflush in sales tickets is 9,337 – an extension of 1,832 from the prior year. Severflush in sales dollars extensions $1. 47 darling to a sum of $13. 12 darling needed. 4. 0Extraction of Sales Messages Another referableion that Gretchen had was to elucidate sales messages flush though twain her Grandsenior and Senior insisted that messages were undivided of the reasons restraint their prosperity in the gone-by. The image under illustrates that the extraction of sales message very-much interests carenear proceeds.
By eliminating the sales message in a convexity of the three priorly reported years, we can perceive that carenear proceeds is in the dogmatic restraint whole three bounds. Although Gretchen’s senior and grandsenior perceived message to produce them a competitive policy, calculations ascertain that the message payments are definitely hurting Halstead’s proroot thread. Further subsidy should be producen to elucidate them if likely. 5. 0Advertising Michaela felt that a bigger treasure could boon from senior advertising and suggested that advertising be extensiond by $200,000.
If advertising consumes were extensiond by $200,000, the severflush top in twain sales dollars and sales tickets would extension. Restraint Fiscal Year (FY) 2006, Hallstead departed $257,000 on advertising. If this were extensiond to $457,000, the severflush top would be as follows: Severflush in sales tickets = Severflush sales dollars / Medium sales tickets 7,805 = $12,120,525. 73 / $1,553 Severflush in sales dollars = Sum Urban Consumes / Contribution lip aspect $12,120,525. 73 = $5,211,000 / 0. 430
The interest of the extensions in advertising expenditures on the severflush top in sales dollars would be an extension from $11,655,335. 72 to $12,120,525. 73, a dissimilarity of $465,190. 01. It would probably be a good-natured-natured referableion restraint Hallstead Jewelers to endeavor the extension in advertising. Although the troop is currently struggling with a indirect carenear proceeds, the extension in severflush dollars is relatively ostensible. Two-of-a-trade from very-much enlightenedr companies, such as Tiffany & Troop, as courteous-behaved-behaved as internet jewelry sales from companies such as Blue Nile has procuren some of their concern.
Perhaps some of this extensiond advertising budachieve should be departed on expanding their concern to the internet and advertising there; wholeowing Hallstead to contend gone-by at-once with Blue Nile and boost sales. Extensiond advertising may to-boot acceleration adduce in gone-by customers who are referable still assured of the troop’s novellightlight Washington St. precipitation and enlightenedr renovated treasure. 6. 0Medium Sales Tickets The subjoined aggravateview procures a appear at how very-much the medium sales ticket would bear to extension to severflush if the urban consume remained the selfselfsimilar in 2007 as it was in 2006. Medium sales ticket restraint 2006 is $1,553 @ 6,897 tickets restraint an Carenear missing of $406,000. •# of tickets x Medium sales ticket = Sales wealth •6,897 tickets x $1,553 = $10,711,041 •Medium ticket sale dollar sumity needed to sever flush = Sales wealth needed to sever flush / # of sales tickets restraint 2006 •Medium ticket sale dollar sumity needed to sever flush = (Urban Consume / Contribution Lip Aspect) / # of sales tickets restraint 2006 •Medium ticket sale dollar sumity needed to sever flush = ($5,011,000 / 0. 43) / 6,897 •Medium ticket sale dollar sumity needed to sever flush = $1689. 2 •Medium sales ticket extension to sever-flush = Medium ticket sale needed to sever flush – Medium sales ticket restraint 2006 •Medium sales ticket extension to sever-flush = $1690 – $1,553 = $137 By reducing expenses 10% and increasing sales to 7,500 tickets, the troop’s carenear proceeds significantly decreases, losing an joined $580K aggravate the prior year’s proceeds/loss. Severflush in sales tickets is 9,337 – an extension of 1,832 from the prior year. Severflush in sales dollars raises $1. 47 darling to a sum of $13. 12 darling needed. 7. 0Recommendations
In our dissection of Hallstead Jewelers we root that Proceeds was steadily gentle and the agitate to the novellightlight precipitation, with extensiond urban consumes, resulted in a missing restraint 2006. We implemented separate options to perceive what variances would happen. A consultant applauded a 10% decrease in expenses which would transfer to an extension in sales. We showed this to be a unwell referableion as carenear proceeds significantly decreased with the expense decrease. Another referableion was to elucidate sales message. Eliminating sales message very-much enhanced carenear proceeds and resulted in dogmatic carenear proceeds restraint whole three years.
Michaela suggested increasing the advertising budachieve by $200,000. Increasing the advertising budachieve extensiond the severflush in sales dollars by $465,190; if increasing the advertising budachieve results in extensiond sales it would be defensible. Installed on our dissection of Hallstead Jewelers we would applaud that they disestablish the experience of paying sales messages. Although Gretchen’s senior and grandsenior perceived sales message to produce them a competitive policy and importune sales, calculations ascertain that the message payments are definitely hurting Halstead’s proroot thread.
Extraction of sales message in 2006 would bear resulted in $1,215,184 near in severflush sales dollars. The troop’s designate and mark should be asset ample to importune Hallstead Jewelers sales. In observation, we would applaud Hallstead Jewelers representation $200,000 from the extraction of the sales messages and direct it to increasing the plan budachieve combating rigid two-of-a-trade from enlightened venders such as Tiffany and Troop and the internet concern, Blue Nile.
The extensiond advertising budachieve should be assessed on an annual account to validate its usefulness. Works Cited Jiambalvo, James. Managerial Accounting 4th ed. Novellightlight Jersey: John Wiley, 2010. “Break-Flush Dissection. ” Wikipedia Onthread http://en. wikipedia. org/wiki/Break_even_analysis. (11 APR. 2010) “Contribution Lip. ” Wikipedia Onthread http://en. wikipedia. org/wiki/Contribution_margin. (10 APR. 2010)

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