HC2022 Unit Title Marketing ResearchAssessment

Evaluation Particulars and Submission Pointers Trimester T2 2020 Unit Code HC2022 Unit Title Advertising and marketing Analysis Evaluation Sort Particular person Project 2 Evaluation Title Particular person Report Undertaking Goal of the evaluation (with ULO Mapping) 1/ Combine theoretical and sensible information of Advertising and marketing Analysis within the context of marketing-related enterprise selections 2/ Analyse enterprise issues/alternatives utilizing their Market Analysis abilities and develop acceptable methods to realize a aggressive benefit. Weight 20 % of the entire assessments Complete Marks 20 Phrase restrict No more than 2000 phrases Due Date Week 10 Submission Pointers • All work have to be submitted on Blackboard by the due date together with a accomplished Project Cowl Web page. • The project have to be in MS Phrase format, no spacing, 12-pt Arial font and a pair of cm margins on all 4 sides of your web page with acceptable part headings and web page numbers. • Reference sources have to be cited within the textual content of the report, and listed appropriately on the finish in a reference record utilizing Harvard referencing type. Web page 2 of three HC2022 Advertising and marketing Analysis Particular person Report Project Specs Goal: Pupil will acquire expertise in making use of the advertising analysis course of, amassing secondary knowledge and offering suggestions for and organisation’s technique SKY HIGH Actual Property Builders wish to perceive the current constructions of Australian households and households, in addition to how these constructions will change within the subsequent 20 years. This can enable them to plan for the sorts of properties which might be in demand now and sooner or later. Utilizing secondary knowledge sources, discover this data for the actual property developer. This secondary knowledge could be obtained from a wide range of credible sources, together with: The Australian Bureau of Statistics web site (www.abs.gov.au) and looking for ‘household traits’. The latest publication, launched in 2015, is entitled 4442.zero – Household Traits and Transitions, Australia, 2012––13, out there at www.abs.gov.au/ausstats/abs@.nsf/mf/4442.zero You may as well acquire some perception from: https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036 You might also supply knowledge from different credible sights. Project Construction needs to be as the next: 1. Introduction Introduce the primary downside the actual property developer is dealing with and the way the info will probably be collected 2. The analysis Course of 2.1. Outline the Drawback Clearly clarify the issue that requires market analysis 2.2. Planning the analysis design Clarify why secondary knowledge will probably be used on this analysis 2.three. Planning the pattern Present data on the pattern sizes used for the info you might be utilizing (it will come from the analysis organisation) 2.four Accumulating the info That is the one of many predominant sections (it needs to be round 300 phrases). Present the info you could have collected. This needs to be properly organised and straightforward to grasp. 2.5 Analysing the Knowledge That is the one of many predominant sections (it needs to be round 300 phrases). Clarify what the info means within the context of the issue. three. Formulating conclusion and proposals Conclude on the analysis and supply two particular suggestions for the actual property developer. four. References HC2022 Advertising and marketing Analysis Web page three of three Marking standards Marking standards Weighting 1 Present the info you could have collected. 5 2. Precisely analyses the related secondary knowledge together with suggestions 6 three. Reveals information of related concept 6 four. General presentation and referencing three TOTAL Weight 20% Evaluation Suggestions to the Pupil: Marking Rubric Wonderful Very Good Good Passable Unsatisfactory 1 Present the info you could have collected. Knowledge collected could be very: related, properly organised and straightforward to grasp. Knowledge collected is: related, properly organised and straightforward to grasp. Knowledge collected is considerably: related, properly organised and straightforward to grasp Knowledge collected is considerably: related, properly organised and straightforward to grasp and comprises some errors Knowledge collected will not be related, disorganised and obscure 2. Precisely analyses the related secondary knowledge together with suggestions Very correct evaluation of the related secondary knowledge together with suggestions Correct evaluation of the related secondary knowledge together with suggestions Considerably correct evaluation of the related secondary knowledge together with suggestions Evaluation of the related secondary knowledge together with suggestions, however with some errors Little to no evaluation of the related secondary knowledge together with suggestions three. Reveals information of related concept A deep information of the idea proven Good information of the idea proven Some information of the idea proven Information of the idea proven at occasions Little to no information of the idea proven four. General presentation and referencing Presentation and referencing are at a excessive normal Presentation and referencing are at a high-medium normal Presentation and referencing are at a medium normal Presentation and referencing might be improved Presentation and referencing are at a low normal HC2022 Advertising and marketing Analysis
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