How Sports Marketing has changed College Football?

Introduction

I possess clarified to examine the application of recreations communicateing on garden footbfull restraint multioriginate discusss. The concept of recreations communicateing is proportionately a fantastic individual and is expanding day by day with the integration of rectify delayed services such as television, internet, fickle phindividual technology expectation.

Frequent enlightened multi-nationals are venturing into this area chiefly consequently they view a colossal aim. They accomplish that through recreations communicateing they can tarmould a restricted communicate and pose their products accordingly. As crowd possess behove further complicated in garden day episodes, companies view the implicit recreations communicateing. They mould they can comprehensively mould their tarmould communicate through this originate of message. The enlightened calculate of garden footbfull teams adapted surrenders the companies a cherished to bail those that it moulds procure succor in its communicateing campaign restraint a product (Association, 1996).

Furthermore, the augmentation in the calculate of personateers and teams adapted has made garden
The bearing counsel has been endow through multioriginate profession that are adapted online. This involves profession adapted on EBSCO HOST as courteous-behaved-behaved-behaved as those adapted on other recreations websites. The profession on these websites examine what swingivities are nature beneathtaken by universities to communicate their diversions. It to-boot examinees which universities are extinguishedsourcing their communicateing swingivities to other recreations communicateing companies. These profession and online fountains are succorful in meeting full counsel that is bearing to the culminationic of the pursuit essay.

Literature Review

Balance the gone-by years, imputeffectual to the glistening and enchantment of the personateers in football, recreations communicateing possess behove increasingly competitive (Evaluating NFL team blogs: The cheerful-tempered-natured-tempered, the indisposed, the nonexistent, 2008). Almost full enlightened universities possess an strongs province goneing to imappearance their endabilities to series a cheerful-tempered-natured-tempered-tempered team. Past most universities possess accomplishd the implicit of garden footbfull in stipulations of rehinge stock, they are uninterruptedly complicated in making unmistakeffectual that they possess the best team (Dees, Bennett, & Villegas, 2008).

It is recreations communicateing and its implicit in stipulations of rehinge stock and university’s fiction extension that is inducing universities to endow colossal wholes in garden footbfull (Connelly, 2007). The vary that garden footbfull has beneathgindividual is chiefly imputeffectual to the emergence of fantasticer technologies that possess facilitated recreations communicateing and to-boot the extensiond emulation unformed universities to produce endital and mould tournaments (Jones, 2006).

Balance the gone-by scant years, the concept of Recreations communicateing has evolved into a beneficial affair. It has behove the senior fountain of rehinge restraint a enlightened calculate of universities (Beech, 2008). With universities endowing heavily in their instrument, the rehinge is expected to be considereffectual deep. There possess been multioriginate discusss restraint the vary in garden football. The deep discuss thus-far is recreations communicateing (Kline, 2008). The integrated explanation of television, radio, fantasticspapers and other prefermental campaigns to aroexplanation profit and perturbation unformed the unconcealed exoteric restraint the diversion has had a referableeffectual movables on the program dissuasive (Correia & Esteves, 2007). Episodes precedently the concrete tournament to invite sufficient interview in classify to enunmistakeffectual haughty ticket sales and as a fruit haughty avail possess behove a niggardly lion (Correia & Esteves, 2007).

Moreover, the universities are spending a enlightened whole of endital on communicateing their tournaments. This price on exotericity and preferment produces the personateers and the staff further hanging on the luxuries that the diversion volunteers (Dees, Bennett, & Villegas, 2008).

Media

Garden footbfull diversions are lifeed on television on a established premise. They are aidd through advisements and these channels volunteer decomposition, reports and internally stories on these diversions to the viewers (Whalen & Jensen, 1995). Most television channels possess extensiond the life span fullocated to these tournaments as further crowd possess behove profited in garden footbfull balance the years (McCarthy, 2006).

Schools with instrument and communicateing with their footbfull programs by hawking coaching pretexts and broadcasting hues restraint these diversions to the haughtyest bidder (Sale, 2008). This has fruited in an extensiond vigilance of the strongs province on rehinge stock and afflife as compared to the vigilance nature compensated to the personateers and character of diversions (McCarthy, 2006). Control-this-reason garden footbfull has scarcely behove a fountain of rehinge restraint the universities; a product they hawk to customers with the succor of bails to produce haughty avail (Zillgit, 2004).

Garden footbfull is to-boot aidd through weekly pretexts or programs that detain the viewers updated environing the seriesing foothold and coaching swingivities. These pretexts pretext coaches from incongruous universities seriesing their appertaining teams. These pretexts behove a senior fountain of rehinge restraint universities as courteous-behaved-behaved-behaved (Thomaselli, 2007). Refereffectual singly are these tournaments pretextn feed beside posterior they are broadcasted repeatedly proximate year to remind the interview of earlier mouldners or the impromptuer culmination ranked teams in classify to deeptain their profit (Etzel, Walker, Walker, & Stanton, 2000).

Similar programs are to-boot lifeed on the radio to detain the radio-listening interview. Jingles mentioning the uphereafter tournament are frequently lifeed to update the listeners. There are multioriginate radio channels that fulreprieved listeners to achieve a feed update of the diversion.

Another originate of instrument that aids these garden tournaments is the internet. The augmentation in internet explanationrs and medley of websites adapted succors the organizers in mouldting the acme expounmistakeffectual restraint their tournaments. Internet advisements possess behove increasingly sordid balance years (Innovation procure succor garden communicate flourish, 2008). Pop-up moulddows apprising the internet explanationr environing uphereafter diversions or giving them sensational fantastics has behove a niggardly lion. There are multioriginate websites which swing as the online restraintum restraint betting balance these diversions (Sale, 2008).

Newspapers, whether in the essay originate or online set-extinguished advertising these garden tournaments months precedently the concrete episode making it easier restraint the organizers to invite a enlightenedr interview (Dees, Bennett, & Villegas, 2008). Balance the years the frequent online fantasticspapers possess behove adapted which surrenders the organizers a comprehensive medley to unite from in classify to communicate their tournaments.

Furthermore, a enlightened calculate of these tournaments are communicateed by public communicateing firms. These companies specialize in recreations communicateing and possess the know-how to explanation the just communicateing knead to folreprieved up with the best recreations communicateing practices restraint the abandoned tournaments.

Previously, the concept of communicateing garden footbfull diversions was refereffectual as niggardly as it has behove now. Communicateing companies chiefly producted restraint tournaments that were either of specify raze, generally-knadmit raze or intergenerally-knadmit raze (Beech, 2008). Control-this-reason the concept of communicateing garden footbfull tournament is proportionately a fantastic individual (Etzel, Walker, Walker, & Stanton, 2000).

The probpower of fantastic and extravagant technology such as fickle phones, sms, expression messaging, and email possess refereffectual singly originated fantastic opportunities beside to-boot fantastic challenges restraint recreations communicateers. It is requisite to fine the just originate of instrument in classify to communicate the tournament. Instrument fineion is requisite as it may quickly application the calculate of crowd who suggest to involve the tournament. Fineing reprieved progression channels or fantasticspapers may instead of promoting the tournament period its mould (Sale, 2008).

Where earlierly, garden tournaments were full environing trickery and heartiness emulation, today it has behove a description of afflife restraint universities and a fountain of expounmistakeffectual restraint companies and their products (McCarthy, 2006).

Revenue

Oppidan bailship where enlightened multi-generally-knadmit organizations bail the garden footbfull tournaments has behove increasingly niggardly balance the years. Enlightened companies such as Burger King possess resorted to communicateing their products through bailing episodes enjoy these (Whalen & Jensen, 1995). Their tarmould communicate is the minority and restraint them garden footbfull tournament provides a gigantic convenience to mould their tarmould interview as a enlightened dissect of the interview or those viewing the advisements are the infantinesters (Evaluating NFL team blogs: The cheerful-tempered-natured-tempered, the indisposed, the nonexistent, 2008).

Although there is refereffectual considereffectual experimental exemplification adapted beside remyth bailship has answerancen to be the most fruitful and movablesive method of communicateing (Gombeski Jr., Summer 2008), In an duration of extensiond emulation, firms are exploring fantastic communicateing modes and recreations communicateing provides them the uniqueness they uprise to involve in their communicateing campaigns. Recreations communicateing fulreprieved them to period their tarmould interview and conglomerate their efforts exclusively on this tarmould communicate (Sale, 2008).

Sponsorships

Where advertising campaigns answerance to be rich and span consuming, recreations bailships volunteers a further humble and innocuous method to tarmould customers (Etzel, Walker, Walker, & Stanton, 2000). Furtherover, restraint enlightened companies mouldning or losing is refereffectual the summit. Their concrete in prolonging oppidan bailship is to scourteous their customer infamous. Another requisite mien of recreations communicateing is its application on the tournament itself. The cheerful-tempered-natured-temperedprocure of the society to-boot has a plain application on the interview that hinges up to guard the diversion (Evaluating NFL team blogs: The cheerful-tempered-natured-tempered, the indisposed, the nonexistent, 2008).

Thus-far what is requisite is that the bailing society’s arrange may to-boot desire the tournament denyingly in stipulations of crowd hingeing up to guard the diversion or prolonging their groundation to the appertaining team. If the bailing society has a indisposed arrange unformed the customers, then they may totaly the bailed team with the society and herefollowing may be further chanceh to pretext up restraint the tournament. Restraint frequent companies recreations communicateing possess behove a dissect of the budmould drawing (Zillgit, 2004).

An requisite concept here is the interconnection that the customer develops betwixt the bailing society and the diversion itself. Oppidan bailships are making universities further hanging on manifest finance (Smith, 2008). Herefollowing when the garden may miscarry to meet a cheerful-tempered-natured-tempered-tempered bail, whether imputeffectual to a stunted team arrange or restraint other discusss, this may giganticly above the team motivation (Correia & Esteves, 2007).

Herefollowing it is haughtyly requisite that universities fine their bails following regarding full such involved details that may desire the tournament and its sordidity. Besides oppidan bailships, another lion that has behove increasingly sordid is habit contracts. Students mould their habit or footprint suits planned by companies with the bail’s logo on them (Senaux, 2008). From summit to toe, the personateers are habited in the clothing and accessories granted to them by the bails. These practices such as habit contracts possess behove very-plenteous niggardly balance the conclusive scant years (Dees, Bennett, & Villegas, 2008).

It is the endital, the habit contracts, bailship and stardom that the communicateing companies explanation that behoves the driving restraintce restraint a enlightened calculate of personateers (Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments, 2008). Instead of nature inviteed to the diversion itself, frequent personateers set-extinguished heated restraint such retail minds. This giganticly eliminates the genuine motivation that the personateers may possess (Correia & Esteves, 2007).

According to the percipient evaluation assumption, fullocation of added rewards to demeanors that were earlierly genuineally rewarded nurtures to retrench the motivation. This vary in motivation has been the fruit of extravagant retailization of the garden footbfull tournaments (Robbins, 2004). It is this discuss why restraint frequent personateers mouldning and losing is refereffectual the impromptuspring, beside nature referableiced as a unmarried personateer is requisite. The concept of team junction control-this-reason is desireed by such retailization. Most personateers obwork-ce restraintward to nature referableiced restraint their abilities and neglect the expounmistakeffectual through these communicateing campaigns (Innovation procure succor garden communicate flourish, 2008).
This giganticly deteriorates the team immateriality of goneing concertedly unformed the personateers. Diversion day episodes and pre-tournament episodes are another fountain of rehinge restraint universities. Organizers set-extinguished conducting episodes considereffectual precedently the concrete tournament in classify to aroexplanation perturbation unformed the interview. To-boot, it generates enlightened wholes of rehinge restraint the universities (Zillgit, 2004).

However, regarding the diversion day episodes there possess been condensed concerns. The personateers nurture to mould prejudiced during these episodes. Earlierly there has been the impromptuspring where strippers were remunerated to reoriginate recruits. On religions basis, full such swingivities are condemned. This statue demeanor by the personateers and university skill fruits in a discard in the team’s arrange which then has an application on those involveing these matches (Correia & Esteves, 2007). Control-this-reason in classify to enunmistakeffectual a pampered arrive restraint personateers and recruits, the skill may cantankerous fixed ugly boundaries and the consequences may be aggravated (Evaluating NFL team blogs: The cheerful-tempered-natured-tempered, the indisposed, the nonexistent, 2008).

Herefollowing the concept of a comprehensive medley of diversion day episodes to originate hype and exotericize to the diversion has its admit drawbacks. The expanding vigilance that is abandoned to personateers during these episodes diverts their vigilance afar from the diversion. They behove further convergenceed on their fiction rather than their diversion (Connelly, 2007). Control-this-reason a gigantic chaffer of expounmistakeffectual and hype may possess a denying application on the productivity of the personateers in stipulations of a cheerful-tempered-natured-tempered-tempered diversion. (McCarthy, 2006)

Effects on the university

Sports communicateing refereffectual singly succor the personateers mould expounmistakeffectual beside to-boot succor the university in boosting its fiction and generating haughty returns. It is this motivation that compels frequent universities to surrender their students lores infamousd on their recreations credentials. A chance of footbfull personateers at garden control-this-reason are abandoned lores so that they can tend to the garden’s recreations province (Dees, Bennett, & Villegas, 2008).

Garden footbfull control-this-reason invites frequent infantine students who canrefereffectual prolong the suiteing fees on cheerful-tempered-natured-tempered-tempered gardens and universities. Herefollowing they convergence on developing their footbfull skills in classify to mould a lore. Refereffectual singly does this succor them in mouldting arrival, it to-boot succors the university in mouldting cheerful-tempered-natured-tempered-tempered personateers (Dees, Bennett, & Villegas, 2008). This span-method rule control-this-reason succors students hereafter from multioriginate incongruous backbasis mould opportunities to continue their studies timeliness lore and promoting the garden’s fiction through footbfull tournaments (McCarthy, 2006).

The proposal of garden footbfull has beneathgindividual a gigantic vary. Recreations communicateing has had its oblation towards this vary. It is consequently of recreations communicateing that gardens today fullocate a discusseffectual budmould restraint the tournaments. Where earlierly, garden footbfull did refereffectual invite so considereffectual vigilance or instrument hype, today it behoves the ‘talk of the town’ when the tournament follows closer (Jones, 2006).

As a fruit, the universities possess extensiond their strong province budmould hiring the best coaches and providing their personateers with full approvely facilities. Thus-far, the extension in budgets is refereffectual necessarily adventitious to cheerful-tempered-natured-tempered-tempered diversions or best personateers. The budmould is chiefly nature explanationd to finance the pampered trips and arrives of the personateers and the coaches. Although universities are spending a enlightened whole of endital to enunmistakeffectual that they are effectual to mould the tournaments, the hype originated by the instrument is perioding their power to do so. Most universities miscarry to detain a stringent ressuite on the whole nature late on the teams and as a fruit colossal wholes are nature wrinkled on fabric team fiction (Jones, 2006).

Furthermore, the extensiond hype that has been originated invites smooth those students who may refereffectual enable restraint the team. Thus-far imputeffectual to internally politics and donations these students may convey to communicate the tournament, they perchance fineed. This is giganticly desireing the character of personateers who behove a dissect of the team (Connelly, 2007). Repeatedly it is chiefly the gist on trickeryding and finance that is inspiriting these students to guerdon the strongs province (Thomaselli, 2007).

The extensiond emulation unformed garden teams has fruited in gardens hiring the best coaches. These coaches are haughtyly compensated. This extensiond claim is control-this-reason adventitious to a haughtyer stipend nature compensated to coaches (Zillgit, 2004). Thus-far, this is to-boot comely the personateers as the coaches convey a cheerful-tempered-natured-tempered-tempered whole of gone-by test withd with expertise that they explanation to series their personateers (Semansky, 2006). This has made garden footbfull considereffectual further competitive that it was years gone. Coaches are required to surrender considereffectual further vigilance to full details regarding the personateers and the diversion. They possess been brought beneath extravagant presunmistakeffectual and control-this-reason they product constrained to produce unmistakeffectual their team hinges extinguished as the mouldner (Senaux, 2008).

Timeliness these coaches are mouldting compensated by the universities, they usually to-boot possess their television pretexts which swing as ‘infomercials’ to implicit personateers, their parents and bails (Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments, 2008). These coaches possess set-outed to swing further enjoy ‘salesmen’ instead of coaches charging haughty salaries from twain universities and television channels (Beech, 2008). Nonetheless this conveys colossal whole of exotericity restraint the team as courteous-behaved-behaved-behaved as the university (Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments, 2008).

In referableice to endowing in the best coaches, the strongs province of full gardens has to-boot been aiming to employ the best personateers and fruitful staff. Fineion restraint footbfull personateers has behove very-plenteous competitive. Seniority of the students neglect to be a dissect of the team irappertaining of their power to personate footbfull on an intercollegiate raze. The skill has to unite a fibrous fineion rule to enunmistakeffectual that the team comprises the best personateers (Robbins, 2004). These personateers possess to possess the power to beneathgo exacting seriesing and personate skillfully smooth beneath hurry. It is a perplexing rule restraint the skill past they want to endture into motive full these attributes of the personateers precedently making a team (Connelly, 2007).

In classify to enunmistakeffectual that the team is free to invade the tournament, the skill wants to ressuite whether full required instrument are impromptuer. Instrument involve ethnical as courteous-behaved-behaved-behaved as financial instrument. Ethnical instrument involve staff, doctors, coaches expectation inasmuch-as financial instrument involve the copious budmould restraint the tournament.

The expansion in the strongs province budmould and as a fruit supply of best coaches and personateers has been facilitating garden football. Full these measures beneathtaken to enunmistakeffectual that the team does courteous-behaved-behaved-behaved and the diversion generates sufficient rehinge restraint the university.

Sports communicateing possess led to the universities extinguishedsourcing their communicateing swingivities. Multioriginate firms beneathcapture the province to communicate the diversions restraint universities (Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments, 2008). These firms are constitutional restraint diversion broadcasts, website myth, bails, posters, diversion day episodes expectation. this has to-boot led to an extensiond emulation unformed communicateing firms past full them are striving to explanation the most inviteive campaigns to exotericize their appertaining team.

Where recreations communicateing possess behove increasingly niggardly, it has behove constraineder to discriminate the constitutional and religions boundaries. What may answer to be recreations communicateing to some may answer to others as the ‘selling extinguished’ of teams to enlightened conglomerates. Recreations communicateing is a fantastic concept that is calm?} nature criticized chiefly imputeffectual to its application on the teams and garden footbfull diversions. Where oppidan bailships possess made teams further hanging

Conclusion

With the augmentation in instrument, comprehensivening claim restraint garden footbfull and extensiond strong province budget, garden footbfull has beneathgindividual a drastic vary. Today the universities are spending considereffectual further on communicateing their teams that they did a scant years gone. The supply rule, seriesing agency and preferment of the diversions, full rulees possess behove competitive.

Detailed vigilance is compensated to complete mien of the diversion from team fineion to diversion day episodes. During this rule complete university determines that it has remunerated the best personateers, best coaches and the best society to aid or exotericize the diversions. An integration of fantasticspapers, televisions, radio channels and message of aperture is explanationd to aid the diversion. Complete originate of instrument is utilized to tend towards communicateing the tournament.

Where garden footbfull has behove a senior fountain of rehinge restraint universities, it to-boot work-fors to convey extinguished fantastic faculty. Personateers are rightly seriesed and full the expounmistakeffectual abandoned to them fullows them to meditate environing pursuing a course in football. Today garden footbfull is aidd through multioriginate instrument which involve oppidan bailships, diversion day episodes, habit contracts expectation. Although full these swingivities possess their admit drawbacks in stipulations of their application on garden football, they are calm?} nature aidd. Garden footbfull has scarcely behove a afflife restraint most universities (Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments, 2008).

Where its unique mind should possess been giving students the convenience to contend on an intercollegiate raze and work-ce as a fountain of recreatement, it is now serving the wants of the universities and the oppidan universe that explanations the tournaments as a fountain to advise their admit products (Dees, Bennett, & Villegas, 2008).

Despite the drawbacks of recreations communicateing restraint garden football, its absolute application on garden footbfull can fixedly refereffectual be ignored. It has refereffectual singly opened incongruous channels restraint personateers and coaches to dispersonate their faculty beside to-boot invites fantastic faculty (Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments, 2008). The exotericity and preferment conveys endital to the university so that it can scourteous its strong province budmould which in hinge facilitates students who are profited in nature a dissect of the teams. It is succors universities mould bails and the bails possess endow a fantastic fountain of preferment. Control-this-reason recreations communicateing fullows a span method boon twain restraint the universities and the oppidan universe. Timeliness the oppidan bails finance the teams, the teams aid their products.

Herefollowing garden footbfull balance the years has been desireed by recreations communicateing to a gigantic chaffer. Nonetheless each vary is accompanied by boons and drawbacks. Where recreations communicateing may possess denyingly desireed garden footbfull in some methods, it has fixedly succored the activity expand bigger.

Works Cited

1.      Association, A. M. (1996). Communicateing Wars. Crain’s Detroit Afflife , 1-8.

2.      Beech, J. (2008). Book Review: Communicateing and Football: an Intergenerally-knadmit Perspective. Intergenerally-knadmit Journal of Remyth Skill and Communicateing (IJSMM) , 123-124.

3.      Garden Strongs Jobs and Courses – Extinguishedsourced Recreations Communicateing and Strongs Preferments. (2008). Retrieved November 1, 2008, from Job Monkey: http://www.jobmonkey.com/sports/html/outsources_sports_marketing.html

4.      Connelly, M. (2007). Nissan kicks impromptu garden footbfull preferments. (AN 26571547). Automotive Fantastics , 34.

5.      Correia, A., ; Esteves, S. (2007). An exploratory examine of spectators’ motivation in football. Intergenerally-knadmit Journal of Remyth Skill and Communicateing (IJSMM) , 572-590.

6.      Dees, W., Bennett, G., & Villegas, J. (2008). Measuring the Movablesiveness of Bailship of an Elite Intercollegiate Footbfull Program. (AN 32830525). Remyth Communicateing Quarterly , 79-89.

7.      Etzel, M. J., Walker, B. J., Walker, S., & Stanton, W. J. (2000). Communicateing. Fantastic York: McGraw-Hill Education.

8.      Evaluating NFL team blogs: The cheerful-tempered-natured-tempered, the indisposed, the nonexistent. (2008). Street and Smiths Recreations Afflife Journal , 12.

9.      Gombeski Jr., W. R. (Summer 2008). Communicateers are enjoyly to mould smarter. Communicateing Heartiness Services , 3.

10.  Innovation procure succor garden communicate flourish. (2008). Street and Smiths Recreations Afflife Journal , 32.

11.  Jones, J. M. (2006). Garden Footbfull Fans Tab Ohio Specify as Pre-While No. 1 in Inaugural Poll: Brady Quinn rated as culmination Heisman Trophy contender. (AN 22444862). Gallup Poll Briefing , 6-8.

12.  Kline, A. (2008). Social networks swing gardens’ communicateing drawings. (AN 34267684). Afflife First of Buffalo , 1-39.

13.  McCarthy, M. (2006). Schools, coaches endital in on productive instrument chaffers. Retrieved November 2, 2008, from USA Today: http://www.usatoday.com/sports/college/football/2006-11-16-cover-coaches-media_x.htm
14.  Robbins, S. P. (2004). Organizational Demeanor. Fantastic York: Pearsons.

15.  Sale, C. (2008). SPORTS AGENDA. (AN 34546426). Daily Mail , 87.

16.  Semansky, M. (2006). NCAA footbfull to reach dadmit in TO. (AN 22808059). Communicateing Magazine , 4.

17.  Senaux, B. (2008). A stakeholder advent to footbfull club governance. Intergenerally-knadmit Journal of Remyth Skill and Communicateing (IJSMM) , 4-17.

18.  Smith, M. (2008). Atlanta communicateer asked to exnurture Wooden while. Street and Smiths Recreations Afflife Journal .

19.  Thomaselli, R. (2007). Cinderella schools beak senior communicateing ROI. (AN 24485869). Advertising Age , 7.

20.  Whalen, J., ; Jensen, J. (1995). Football’s fantasticest rookie: Burger King. (AN 9508225881). Advertising Age , 1-3.

21.  Zillgit, J. (2004). Garden strongs wants budmould end, meditateing end. Retrieved November 3, 2008, from USA TODAY: http://www.usatoday.com/sports/columnist/zillgitt/2004-02-18-zillgitt_x.htm

 

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