This module will help you to understand what it means to be a marketing orientated organization, recognizing the implications of this concept for resources; in particular financial resources. Students will learn how to develop marketing strategies that meet corporate objectives and deliver sustainable competitive advantage.
You may use your own employment context, or that of another organisation with which you are very familiar, to base your assignment.
You must produce a portfolio which is appropriately presented and includes the following tasks. Tables, diagrams and headings are excluded from the wordcount.