Media and Cultural criticism

This is a mini-essay consisting of theory on semiotics, the analysis of an advert, and the subvertion of the meaning of that advert. Your paper will thus contain the following components:

A theoretical section that offers a definition of ‘semiotics’, ‘signs’, ‘denotation’ and ‘connotation’. Draw on a minimum of 4 relevant academic sources for this.

B textual analysis of a chosen advertisement. You will first review the denotation and then the connotation of the advert.

C discussion of how you subverted the meaning of your chosen advert, thereby criticizing consumer culture and/or drawing attention to a problem in society.

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