MKT600/MKTG6002 Marketing Assessment 1 Situation Analysis

ASSESSMENT 1 BRIEF
Material Code and Title MKT600/MKTG6002 Marketing
Toll 1 Post Partition
Individual/Group Individual
Length 2000 vote (+/- 10% except secrete page, inducement of discontinuance, subsistenceer tabulation, relations and appendix).
Acquirements Quenchedcomes This toll addresses the restraintthcoming acquirements quenchedcomes of the material:
a) Fastidiously evaluate underpinning marketing theories and principles and treat exppurpose elaboration course to accumulate, treasury and representation of postulates to produce customer insights;
b) Fastidiously evaluate customer scarcitys to educe estimate restraint customers by deploying the resources of the organisation in best practicable fashions;
Meekness Restraint 12 weeks purposeowment – imputable on Friday at 11:55 pm (AEST/AEDT) by the purpose of the week 5.
Restraint 6 weeks (intensive) purposeowment – imputable on Friday at 11:55 pm (AEST/AEDT) by the purpose of the week 2.
Weighting 30%
Total Marks 30 marks
Objectives:
• To amplify an intelligence and significance environing the influences of micro and macro environmental actors and restraintces that pretpurpose an organisation’s coercionce to obey the scarcitys of the tarobtain market;

To amplify fastidious analytical coercionce to subjoin and analyse apt postulates to qualify judgment making;
• To amplify restraintesights to coercionebode activity trpurpose and tailor the organisation’s practices to meet to the changing post.
How the toll fits into the material/course:
Marketing in the 21st century has evolved profoundly which is a fastidious part of transaction administration. The scheme of marketing artifices is polite to transaction organisation and the toll of this material present to prepare students with the opening to devote the acquaintance to amplify telling marketing strategies. This toll requires the students to analyse overall post of the transaction earlier to amplifying a marketing artifice. The students conciliate then abide to operation on the similar organisation to amplify a total marketing artifice in their present toll. A less scenario is dedicated adown to acceleration students address the toils compromised in the toll 1.
MKT600/MKTG6002_Toll 1_Post Partition Page 1 of 6
Linkages among Tolls 1 and 2:
Toll 1 requires students to agree the SWOT/TOWS partition of their clarified organisation from the catalogue of organisations prepared. Students are advised to ask-advice-of the IBISWorld postulatesbase through Torrens Library to do the antecedent elaboration to execute a extensive acquaintance environing the activity in which their clarified organisation belongs to. The tolls 1 and 2 are interlinked where students scarcity to summarise the post partition from their enactment 1 suitableness discussing this individuality amid the toll 2, the marketing artifice.
Instructions:
This toll toil requires you to amplify a Marketing Environmental Partition that comprises twain the micro-environment and macro-environment. The micro-environment partition involves a search of inner environment that qualifys stateing the strengths and weaknesses, suitableness, the macro-environment partition requires the search of demographic, economic, eventual, gregarious, technoargumentative and cultural (DENPTC) magnitude which conciliate help in stateing the opportunities and threats. Changes amid the macro environmental restraintces are quenchedside of an organisation’s frequented regulate requiring an organisation’s marketing strategies to be adjusted to detain emerging opportunities and minimise any implicit threats. Therefore, in this toll toil you conciliate scarcity to:
• Articulate your acquirements environing marketing concepts and principles secreteed from Module 1 to 3.1 to present your equalize of intelligence to evaluate the organisation’s overall post;
• Fastidiously analyse the join among marketing system and practice;
• Present elaboration skills to discover the insights;
• Devote exppurpose transaction fame communication skills;
• Discuss exppurpose strategies with commendations to your SWOT partition.
• Representation the exppurpose APA title twain in passage passage and the relation catalogue at the purpose. You should representation at smallest 10 apt academic relations from accidental marketing journals and passage books to pompcase power of your elaboration. Please discern past referable attributable attributableification on referencing here: https:// library.torrens.edu.au/academicskills/apa/tool
Scenario: Choose an organisation from the catalogue prepared adown that intends to open its transaction either through a oddlightlight emanation amplifyment or a oddlightlight transaction/market amplifyment. Vestas – wreath turbine solutions and services: https://www.vestas.com/
Virtus Health: https://www.virtushealth.com.au/
Omnicom Media Group: https://www.omnicommediagroup.com/
Appen Limited: https://appen.com/
MKT600/MKTG6002_Toll 1_Post Partition Page 2 of 6 Toils:
1. Discuss the estimate propositions, kernel mark estimates and buyer behaviour of your clarified organisation;
2. Analyse the micro-environment (the congregation, suppliers, intermediaries, apt publics, customers and competitors);
3. Analyse the macro environment, that is, demographic, economic, eventual, gregarious, technoargumentative and cultural (DENPTC) restraintces to present their impacts on your clarified organisation’s strategies/capabilities to obey the tarobtain market (s;
4. Catalogue the strengths, weaknesses, opportunities and threats (SWOT) as polite as propose exppurpose strategies by incorporating the TOWS matrix to attract from strengths to detain opportunities, to overpower weaknesses and to defpurpose from threats.
Note: Take opportunity to subjoin apt postulates environing your clarified organisation as polite as the broader apparent environment in which the organisation operates. Find cheerful power academic relations from eminent power marketing journals and passage books to conspicuous your tokens, proposeions and explanations. Representation apt headings/sub-headings to determine a fixity and tokenative course of the fame.
Meekness Instructions:
Submit your toll via the Toll join in the ocean navigation menu in MKT600/ MKTG6002 Marketing material. Please reinducement TUA overimputable device in page 3 through the join copied adown which applies a 10% abatement restraint each day up to FIVE days. Any meekness that overimputable restraint past than FIVE days conciliate obtain 0.
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MKT600/MKTG6002_Toll 1_Post Partition Page 3 of 6
Marking Rubric: Toll 1
Toll Fail (Unacceptable) Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% Eminent Distinction
(Exceptional)
85-100%
Attributes 0-49%
Evaluation of Limited intelligence of Resembles a resumption or Subsistences special referable attributable attributableion Discriminates among Invariableally and fastidiously
notification clew concepts required to tabulation of clew ideas. and referable attributable attributableification assumption of special discriminates among
collected to subsistence subsistence discourse conspicuousd by exemplification referable attributable attributableion and referable attributable attributableification assumption of special
the tokens Often conflates/confuses from the elaboration/course conspicuousd by iron referable attributable attributableion and referable attributable attributableification
Confuses logic and assumption of special materials. exemplification from the conspicuousd by iron
15%
emotion. Referable attributable attributableification smitten from genuine sources yet quenchedside a consistent partition or structure.
notion with referable attributable attributableification conspicuousd by exemplification from the elaboration/course materials.
Partition and evaluation do
Notification is smitten from 15+ cheerful power sources with and presents a accommodation to conspicuous-up and devote apt concepts. elaboration/course materials and diffuse balbutiation.
Notification are subjoined from 20+ cheerful power sources with a polite- exemplification from the
research/course materials and diffuse balbutiation.
Notification are sourced from 30+ cheerful power
Viewpoints of faciles are referable attributable attributable attributable contemplate facile Identify tokenative flaws. presentd accommodation to sources with a eminent equalize of
smitten as occurrence with paltry judgement, psychoclose conspicuous-up and devote apt interpretation/evaluation
questioning. anarchy, moroseness and Questions viewpoints of concepts. to amplify a
adaptability. faciles. Viewpoint of faciles are extensive fastidious
material to questioning. partition or structure.
Partition and evaluation
Identifies gaps in
contemplate growing judgement, acquaintance.
psychoclose anarchy, moroseness and adaptability.
Exhibits psychoclose anarchy, moroseness, cheerful
judgement and adaptability.
Telling Difficult to perceive restraint Referable attributable attributableification, tokens and Referable attributable attributableification, tokens and Referable attributable attributableification, tokens and Facilely presented; the
Communication auditory, no tokenative/conspicuous exemplification are presented in a exemplification are polite presented, exemplification are very polite fame is tokenative, modest,
structure, bald course of fashion that is referable attributable attributable attributable constantly conspicuous for-the-most-part conspicuous course of ideas and presented; the fame is and polite subsistenceed by
20% ideas, token lacks and tokenative. tokens. tokenative, conspicuous and polite exemplification, demonstrating a
supporting exemplification. subsistenceed by exemplification.
MKT600/MKTG6002_Toll 1_Post Partition Page 4 of 6
MKT600/MKTG6002_Toll 1_Post Partition Page 5 of 6
arguments and/or cheerful sources.
Critically evaluates
client scarcitys with reverence to Macro- environment – DENPTC
20% Shallow reinducement of the DENPTC magnitude.
No or paltry inducement of influences of the apparent environment. Prepares a delicious discourse of the
DENPTC magnitude.
Delicious apt postulates/notification prepared to conspicuous the discourse. Cheerful discourse on the DENPTC magnitude has been prepared with cheerful apt postulates/ referable attributable attributableification to subsistence the tokens. Thorough elaboration on the DENPTC magnitude discovers apt postulates/ referable attributable attributableification. The discourse is presented in a tokenative and invariable arrival. Fastidiously evaluates the
data/notification subjoined on the DENPTC magnitude. The discourse is presented with influential tokens and conspicuousd with apt postulates as polite as presents the implicit effects on the transaction.
Critically evaluates the transaction’s overall post to catalogue quenched strengths, weaknesses, opportunities and threats and discusses exppurpose strategies to attract on the strengths to detain opportunities, defpurpose from threats and overpower weaknesses
25% Discourse is referable attributable attributable attributable apt to client scarcitys – shallow or unconcealed discourse of strengths, weaknesses, opportunities and threats.
Does referable attributable attributable attributable pomp intelligence of apt concepts. Some apt occurrenceors connected to the transaction’s overall post discussed demonstrating some intelligence of the concepts secreteed yet exppurpose strategies to attract on the strengths to detain opportunities, defpurpose from threats and overpower weaknesses referable attributable attributable attributable conspicuously enunciated. For-the-most-part apt occurrenceors discussed to state strengths, weaknesses, opportunities and threats suitableness exppurpose strategies to attract on the strengths to detain opportunities, defpurpose from threats and overpower weaknesses referable attributable attributable attributable polite enunciated. Cheerful discourse of inner and apparent environment partition accidental to catalogue quenched the strengths, weaknesses, opportunities and threats and exppurpose strategies to attract from the strengths to detain opportunities, defpurpose from threats and overpower weaknesses. Fastidiously evaluates the transaction’s overall post and prepares a extensive catalogue of strengths, weaknesses, opportunities and threats. Discussed succinctly exppurpose strategies to attract on strengths to detain opportunities, defpurpose from threats and overpower weaknesses.
MKT600/MKTG6002_Toll 1_Post Partition
Page 6 of 6
– Sample Marketing Essay Paper

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