IDBMT001 Management Themes & Case Studies<\/p>\n
NCUK INTERNATIONAL YEAR ONE BUSINESS
\nIDBMT001 Management Themes & Case Studies
\n2022-2023
\nCase Study Analysis Coursework:
\nGroup Presentation and Individual Report
\nIDBMT001 Management Themes & Case Studies
\nV1 2223 \u00a9 2023 Northern Consortium Ltd. Page 2 of 4
\nCase Study:
\nMexican Restaurant Group, Wahaca, to Expand Operations in London
\nThe restaurant group, Wahaca, announced plans earlier in 2022 to expand its number of
\nrestaurants across London, UK, targeting environmentally conscious sites in areas such as
\nKing’s Cross, Victoria, and the suburbs.
\nThere are currently 13 Wahaca restaurants in operation and the company\u2019s expansion plans
\nwill mark a return to growth following the closure in 2020 of 10 of its restaurants in cities
\nsuch as Manchester, Liverpool and Bristol as a result of difficult trading conditions resulting
\nfrom the UK COVID-19 lockdowns and other related measures which impacted significantly
\non the whole of the UK hospitality industry.
\nThe founders of Wahaca, Thomasina Miers and Mark Selby, wanted to create a restaurant
\nbusiness which was different from that of competitors and firmly built on a foundation of
\nsustainability which recognises the impact of their business on the environment, society,
\nsupply chain and carbon footprint.
\nThe focus on sustainability continues to be a driving force for the company in its expansion
\nplans. Co-founder Mark Selby is on record as saying, “We want to work with landlords to open
\nrestaurants in places that share not only our ethos but are as committed as we are to taking
\npositive, affirmative action on the environment.”
\nThomas Rose, co-founder of Wahaca’s exclusive property provider, P-THREE, added his
\nsupport to Mark Selby\u2019s position saying “Landlords are rightly prioritising environmental social
\ngovernance (ESG) corporately, but there is a growing move to do so at an asset-level too as
\nthey respond to changing consumer behaviours. While Wahaca’s new strategy lays down a
\nchallenge, it is being welcomed by landlords and leading to some exciting conversations.”
\nThe chain’s sustainable site selection strategy coincides with its introduction of carbon ratings
\nto its menus from this week, which it claims is an industry first for a British restaurant group.
\nTowards the end of 2021, the Wahaca restaurant chain released its avocado-free Wahacamole,
\na sustainable alternative to guacamole, which is known to contribute to deforestation and
\nwater shortages.
\nIn January 2022, the company received three stars out of three from the Sustainable
\nRestaurant Association and its site in London’s Southbank has been named as the capital’s
\nmost sustainable restaurant build.
\nwww.wahaca.co.uk
\nIDBMT001 Management Themes & Case Studies
\nV1 2223 \u00a9 2023 Northern Consortium Ltd. Page 3 of 4
\nTask 1
\nWith other members of your group use the case material provided, and appropriate
\nresearch, to produce a detailed PESTEL analysis that can inform Wahaca\u2019s strategic
\nplanning for its expansion of restaurant outlets across London.
\n[10]
\nNotes:
\nYour presentation should include an explanation of the nature and purpose of PESTEL analysis
\nand a detailed PESTEL analysis that can inform. All members of the group should be able to
\njustify the inclusion of each factor in the PESTEL analysis in a question and answer session at
\nthe end your presentation.
\nBefore the start of your presentation you must give a copy of your PESTEL analysis to your
\ntutor.
\nThe presentation can take any format you choose but should be no longer than 15 minutes in
\nlength \u2013 including time for questions and answers. Your presentation will be recorded for the
\npurposes of assessment.
\nThe mark you receive for this part of the coursework assessment is based on the group
\nperformance i.e. everyone in the group, regardless of their individual contribution to the task,
\nwill receive the same mark.<\/p>\n
IDBMT001 Management Themes & Case Studies
\nV1 2223 \u00a9 2023 Northern Consortium Ltd. Page 4 of 4
\nTask 2
\nDiscuss the importance of each stage of strategy implementation to the success of
\nWahaca\u2019s proposed expansion of restaurants outlets across London.
\n[15]
\nNotes:
\ni) The answer should be no more than 1000 words (not including the reference list).
\nThe penalty for exceeding this limit is a deduction of 10% of the overall mark.
\nii) The assignment should be formatted in the following way:
\n\uf0b7 Use Arial font
\n\uf0b7 Use font size 12
\n\uf0b7 Use 1.5 spacing
\n\uf0b7 Use the title of the document as the header
\n\uf0b7 Use your student name, number, class number and page number as the footer
\niii) At all times you should express your ideas and develop your answers in your own
\nwords. Of course, you may use quotes or refer generally to text books, quality websites
\nor journals. This is acceptable as long as they are properly referenced in the text and
\nacknowledged in a reference list.
\niv) Do not use bullet points.<\/p>\n
Task 1: PESTEL Analysis for Wahaca’s Expansion in London<\/p>\n
Introduction:<\/p>\n
PESTEL analysis is a tool used to analyze external factors affecting a business. The factors are political, economic, sociocultural, technological, environmental, and legal. This analysis will help Wahaca to make informed decisions about its expansion in London.<\/p>\n
Political Factors:<\/p>\n
Political factors refer to the government’s policies and regulations that affect the business. The following are the political factors affecting Wahaca:<\/p>\n
Taxation policies: Wahaca will be subject to various taxes such as income tax, corporation tax, and value-added tax.
\nBrexit: The exit of the UK from the European Union may affect Wahaca’s supply chain, labor, and regulations.
\nImmigration laws: Wahaca relies on skilled and unskilled labor, and changes in immigration laws may limit its ability to hire the required workforce.
\nEconomic Factors:<\/p>\n
Economic factors refer to the economic conditions that affect the business. The following are the economic factors affecting Wahaca:<\/p>\n
Inflation: Inflation affects the prices of food and other essential supplies, increasing Wahaca’s costs.
\nExchange rates: Wahaca imports some ingredients from other countries, and fluctuations in exchange rates may increase its costs.
\nEconomic recession: Economic recession affects people’s disposable income, and they may reduce their spending on eating out.
\nSociocultural Factors:<\/p>\n
Sociocultural factors refer to the social and cultural factors that affect the business. The following are the sociocultural factors affecting Wahaca:<\/p>\n
Health and diet: There is a growing trend of healthy eating, and Wahaca may need to introduce more healthy options.
\nChanging lifestyles: People are becoming busier, and there is a growing demand for takeout and delivery services.
\nDiversity: London is a diverse city, and Wahaca may need to cater to different cultures and tastes.
\nTechnological Factors:<\/p>\n
Technological factors refer to the technological advancements that affect the business. The following are the technological factors affecting Wahaca:<\/p>\n
Automation: Wahaca may need to automate some processes such as ordering and payment systems.
\nOnline presence: Wahaca may need to improve its online presence, including website and social media platforms.
\nInnovation: Wahaca may need to invest in new technologies to enhance the customer experience.
\nEnvironmental Factors:<\/p>\n
Environmental factors refer to the environmental factors that affect the business. The following are the environmental factors affecting Wahaca:<\/p>\n
Sustainable practices: Wahaca has a strong focus on sustainability, and it may need to continue this focus in its expansion plans.
\nWaste management: Wahaca may need to implement more efficient waste management systems.
\nCarbon footprint: Wahaca may need to reduce its carbon footprint by using renewable energy and reducing waste.
\nLegal Factors:<\/p>\n
Legal factors refer to the laws and regulations that affect the business. The following are the legal factors affecting Wahaca:<\/p>\n
Health and safety regulations: Wahaca needs to comply with health and safety regulations to ensure customer safety.
\nEmployment laws: Wahaca needs to comply with employment laws to ensure fair treatment of its employees.
\nFood safety regulations: Wahaca needs to comply with food safety regulations to ensure the safety of its customers.
\nConclusion:<\/p>\n
In conclusion, the PESTEL analysis provides a comprehensive view of the external factors affecting Wahaca’s expansion plans in London. The analysis highlights the importance of sustainability, innovation, and compliance with regulations in Wahaca’s expansion plans.<\/p>\n
Task 2: Importance of Each Stage of Strategy Implementation<\/p>\n
Introduction:<\/p>\n
Strategy implementation is the process of turning a strategic plan into action. The success of Wahaca’s proposed expansion of restaurants outlets across London depends on each stage of strategy implementation.<\/p>\n
Importance of Each Stage:<\/p>\n
Setting Objectives and Goals:
\nSetting objectives and goals is the first stage of strategy implementation. It is essential for Wahaca to set<\/p>\n","protected":false},"excerpt":{"rendered":"
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