paper on personal training / customer persona / product development

Week 4: Assignment 1: Customer Peculiara/Fruit Bud Plan Keep-apart A Instructions: 1. Throughout the line, you earn adequate a Fruit Bud Plan coercion a fruit associated with your present occupation, a occupation you anticipation to imagine, or individual that you are intimate with. In this chief keep-apart, you earn imagine a Customer Peculiara. As you resumption from your balbutiation, a Customer Peculiara is a dupe used to define your target customer. It gives a powerful specification of your user, and what they insufficiency to end. Customer peculiaras are used by fruit bud teams in enjoin to emphasize user-centered artfulness. They so are a amiable-natured-natured method to pretext your hypotheses about your target customers. Your Customer Peculiara should include: • Customer Peculiara Spectry- after up with a suppositious spectry coercion your customer peculiara (ex. Betty Smith or Tim Featherstone) • Photograph- prefer a delineate of a peculiar that it symbolical of what your regular customer influence behold love • Quote that conveys what they most regard about- ex. “Fitness is everything” “I insufficiency to behold amiable-natured, beside don’t insufficiency to disburse a chance of specie doing so.” “Taking regard of my origin and alimentation them hearty meals are apex priorities coercion me.” • Customer Peculiara Business Style- Use a business style that your medium customer influence enjoy “CEO” or “Stay At Home Mom” • Demographic Information (gender, antiquity, absence of wonder)- ex. Female, antiquity 36, lives in the purlieus, absence of wonder. • Needs/goals- what are the needs and goals associated with your customer • Relevant motivations and positions- what motivates your customer and what is their position towards your fruit/fruit state • Connected tasks and behaviors- what do they do, or how do they beenjoy that’s connected to your fruit/fruit state

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