Patterns of Entrepreneurship Management 5th Edition, Chapter 3

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Getting Started

Patterns of Entrepreneurship Administration fifth Model, Chapter three

Designing Enterprise Fashions Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Presentation Outline

• Definition of Enterprise Fashions

• Devices for Enchancment

• Examples

• Licensing and Franchising

• Outsourcing

• Fashions Primarily based totally on Networks

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Enterprise Model Definitions

• With the enterprise ambiance evolving in such a

dynamic and speedy methodology, it is no longer ample for a

agency to assemble a company solely spherical a model new

providers or merchandise thought.

• A enterprise model is a top level view of how your

agency intends to create price inside the market. It

incorporates that particular combination of merchandise,

corporations, image and distribution that your on-line enterprise

carries forward. It moreover incorporates the underlying

group of people, and the operational

infrastructure that they use to carry out their work.

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Enterprise Fashions

Additional Merely:

“A enterprise model is the best way wherein a company

applies data to grab price.”

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Enterprise Model Components

Requires mixing of a lot of enterprise factors:

• Manufacturing

• Finance

• Promoting

• Data

• Suppliers and Prospects

• Product and Service progress

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

•A Enterprise Model states how a company creates VALUE inside the

market

•A Enterprise Model is further than merely approach – it is the elementary

construction of a enterprise

• Good Enterprise Fashions are:

– SCALABLE

– Create BARRIERS TO FOLLOWSHIP

– Align the Pursuits of ALL STAKEHOLDERS

– Current VALUE to ALL STAKEHOLDERS

– Use NETWORK outcomes

– Are CAPITAL surroundings pleasant

– Current sustainable extreme GROSS MARGINS

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Attributes of a Good Enterprise Model

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Enterprise Model Canvas (Osterwalder Model)

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

• We’re part of a complicated present chain. Who’re our

key companions? Why do we would like them and vice versa?

• What’s unique about what we are going to do increased than

others? What are our key actions? How will we

contribute to the value proposition?

• What are the needs for each subgroup of buyers?

What price are they searching for?

• What key property do we have now to hold out our

actions—human, psychological, financial, and

bodily?

Canvas Components -1

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Canvas Components -2

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

• Who’re our prospects, and the best way will we

contribute to the value proposition?

• How will we relate to these chosen

prospects?

• How will we part these prospects,

and which are primarily probably the most priceless to us?

• How will we get to these prospects?

• The place are the primary costs? For our

property? For our actions?

Chapter three

Enterprise Fashions

Licensing & Franchising

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Minimal Viable Product

• Minimal Viable Product (MVP) is the

product with the easiest return on funding

versus menace.

• MVP’s help start-up companies check out

prospects’ reactions early and use the outcomes

to data product progress

• MVP’s in the reduction of the need for funding

• MVP’s in the reduction of menace in product progress

and enhancements

• MVP’s must be a ingredient of a enterprise

model Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Occasion – Disrupting the Present Chain

• Used pioneering “Direct Model” on this enterprise that permits them to supply a customized product, superior experience, and superior service, for a low-cost.

• Model based totally on: One-to-one purchaser contact, Accountability, Made-to-Order, and Non- Distinctive Merchandise (modularity)

Chapter three

Enterprise Fashions

Licensing & Franchising

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Neighborhood Fashions

Greif

Bros.

IBC

Vendor

Administration/

Software program program/Fashions

GPS

(Drum

Cleaners)

Delta Chemical

Suppliers

(Environmental

Analyses)

Palex

(Pallet and

Drum

Refurbishers)

Greif turns into Coronary heart of Synergistic Supplier Neighborhood

Shifts from a Product Supplier to a Disadvantage Solver

New

Truckers

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Occasion – Re-structuring

the Present Chain

Occasion – Netflix Use of Data-Mining

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Occasion – Netflix, (contd.) Early-mover Profit and Accumulation of Purchaser

Data Provides Sustainable Enterprise Model

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Occasion – DBI Inc. Using Collected Data

to Assemble Purchaser “Lock-in”

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

On-Off Road/Rail Truck with Robotic “Spot” Sprayers, GPS

Mapping of Vegetation Types Permits Regular Effectivity

Enhancements. Database Maps Create Purchaser Lock-in.

Occasion – DBI Inc. Distinctive Automobile + Database of Vegetation

Permits Fast Service – Important for Railroads.

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Licensing and Franchising

• Licensing and Franchising are two priceless

components of a enterprise model

• Every are agreements between an issuer—a

licensor or franchisor—and a receiver—a

licensee or franchisee.

• These contracts grant the receivers positive

rights to entry positive “psychological properties”

equal to patents, emblems, commerce secrets and techniques and strategies, and

copyrights

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2012 Jack M. Kaplan & Anthony C. Warren

License Agreements

License agreements allow a licensee to

use psychological property under positive

conditions as spelled out inside the

settlement.

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

License Agreements: Key Factors

1. Licensee and Licensor are acknowledged collectively

on the premise of their causes for coming into into

an settlement

2. The licensed Psychological Property (IP) is

precisely outlined

three. The granted rights to the IP are fastidiously

outlined

4. The “territory” allowed for observe of the

rights is printed

5. The extent of exclusivity is printed

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

License Agreements: Key Factors

6. In change for gaining positive rights, the

licensee pays fees to the licensor. These

typically embrace up-front fees, working

royalties, or periodic funds

7. Completely different objects thought-about: time interval of the

settlement, confidentiality, price

scheduling, need for audit, treatment of

breaches of contract, warranties, liabilities,

indemnifications, and totally different fundamental licensed

requirements

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Occasion: James Dyson Licensed Asian Rights to “Bootstrap” his Agency. He Later Bought Them Once more.

Hoover Turned Down his Licensing Provide!

Picture Copyright Dyson Inc.

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Occasion-Ultrafast’s Enterprise Model with Various Licenses to Complementary Instrument Firms Fixing

every Promoting and Funding Points

Ultrafast Inc. Experience Enchancment

Capabilities Engineering

Licensing Office

Assembly Instrument

Firms

After Market Instrument

Firms

Fastener Makers

Car Assembly

Crops

Segmented Licenses

Coating

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Franchise Agreements

A franchise is a licensed and enterprise

relationship between the proprietor

(franchisor) of a trademark, service

mark, commerce establish, or selling picture

and an individual or group (franchisee)

wishing to utilize that identification in a

enterprise.

Occasion:

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Franchise Agreements: Key Factors

1. Franchisee and franchisor are outlined

collectively for the rationale they’re coming into into

the settlement

2. The enterprise of the franchise is alleged, and

the deliverables that the franchisor ought to

current to the franchisee are specified

three. The franchisor my present to fund part of the

start-up costs

4. The commitments of the franchisee are

outlined

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Franchise Agreements: Key Factors

5. In change for coming into into the settlement

and receiving help from the franchisor,

the franchisee pays fees to the franchisor

6. Objects stating under what phrases a franchisee

can promote its enterprise

7. Completely different phrases: time interval of settlement, conditions

for renewal, confidentiality, price

scheduling, need for audit, treatment of

breaches of contract, warranties, liabilities,

indemnifications, totally different licensed requirements

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Occasion – Chemstation’s Distinctive Enterprise Model Constructed on Regional Franchises

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Outsourcing

Has develop right into a viable alternative on account of following:

• To understand worth efficiencies/economies of scale

• To understand core competencies

• To depart specialised duties to the specialists

• To launch vital property from non-core

capabilities

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Outsourcing: The Choice

Tips for whether or not or not it’s essential to outsource:

• Is the train central to the company’s

success?

• Can the outsourcing end in a scarcity of

psychological property rights or a leakage of

priceless commerce secrets and techniques and strategies to rivals of their

suppliers?

• Is the obligation routine and wasteful of your staff’s

time?

• Is that this a one-off or periodic need?

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Outsourcing: The Choice

Tips (continued):

• Is it cheap to have an outsider do it pretty than in-house?

• Alternatively, will the obligation worth a lot much less in-house BUT use property which may be further priceless elsewhere?

• Is the expertise so specialised that it’s impractical to have a full-time employee current the easiest enter?

If none of these questions elicit concern, it’s essential to take into consideration outsourcing the obligation.

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Outsourcing: The Choice

Concepts for finding an exterior helpful useful resource:

• Ask spherical for strategies

• Choose a company that understands your

needs and may meet them

• Outsourcing implies a scarcity of direct administration, so

clearly speak the effectivity

necessities

• Meet recurrently

• Have a backup plan

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Threadless.com – prospects design merchandise without charge, product sales generated

earlier to fabricate.

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Social Networks in Enterprise Fashions

Social Networks in Enterprise Fashions. Occasion – Threadless

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

P&G’s Social Neighborhood for Moms with Kids

provides new ideas and viral promoting and advertising and marketing.

Social Networks in Enterprise Fashions. Occasion – Vocalpoint

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

Idea and Preliminary Market Evaluation undertaken via Vocalpoint

Social Networks in Enterprise Fashions.

P&G Launches eStore to advertise Tide direct to

Prospects

Chapter three

Enterprise Fashions

Licensing & Franchising

Outsourcing

Neighborhood Fashions

Copyright 2015 Jack M. Kaplan & Anthony C. Warren

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