Summary essay

1.0 Executive Compendium
The Executive Compendium should prepare an zealous snapshot of your undertaking, explaining
what you do and why it conquer surpass. The Executive Compendium is reputed to be written terminal and is expected to be 2 pages or hither. After lection this individuality, the reader conquer feel a basic brains of your undertaking. Resist the experiment to “cut and paste” from each individuality and instead cunning a compelling compendium. The Executive Compendium should endure sole and concession the reader destitute to understand more.
1.Business/Program Description and Goals
This individuality should be written so that a reader unversed with your undertaking and/or agent structure conquer be potent to involve the notice.
• What is your undertaking?
• What product/service conquer you present?
• What are your duty and gregarious goals? How conquer you mete and evaluate
• Who is the agent structure?
2.Chaffer Need
• What customer need(s) does your product/service oration?
• Who is your target chaffer(s)?
• Why conquer they suborn from you or bestow you a convey?
3. Competitive Analysis
• How would you picture the competitive environment?
• What is your chaffer niche?
4. Structure and Administration
• Identify explanation administration functions and the idiosyncratic who conquer replenish the role. Include
notice on background/skills that are applicable to the undertaking and conquer enable
them to surpass in their role.
5.Marketing and Sales Management
• Identify explanation components of your chaffering management.
• What is your sales process and why conquer it be happy? Financials
Briefly specify your duty model: customer prize statement, gain controlmula, explanation instrument and explanation processes.
Include explanation financials, such as produce and gain control years 1-5 as well-behaved-behaved as chief requirements.

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