Create a Persuasive SSSAP Presentation for Leadership and Organizational Communication

Week Four: Module 4 Sessions 7, 8 (or 9) – Assignment: Final Project

Submit your PPT to me through email at least two hours before your presentation. I understand deadlines can feel tight, so please plan ahead to give yourself a comfortable window to review your slides before sending. The rubric for grading can be found under Course Resources and you can also access it by the link below.

Sessions 7-8: Develop a presentation about a topic you are passionate about. Sharing something meaningful to you often brings your best energy forward, which your audience can immediately feel. In Quadrant four, several approaches are presented to sell ideas and how these ideas can be presented for audience understanding and appeal, such as describing a case presentation, discussing the arguments for a new initiative and invoking emotion for audience attention. Choose a topic of compelling interest for its political, workforce, regulatory or legal appeal to systems or people and create a presentation using the SSSAP approach described in the text. Your unique perspective and enthusiasm can transform your topic from an idea into inspiration for others.

Based on the idea, problem or initiative, choose your platform to convince the audience of your proposal or the need for action. Include why you chose to present your topic by a specific approach to reach your audience based on the lessons from the text as a guide. Take a moment to think about your audience’s values and what language or tone will most deeply connect with them. In your presentation include the time scale of focus of the initiative—what are the short-term vs. the long-term actions.

In a persuasive, meaningful way describe what the key leadership competencies are to solve the problem and to gain substantial insight. Effective leadership often means balancing empathy with decisiveness, and that balance can bring your presentation alive. Students may present orally in class, scheduled with a sign-up list OR may choose to produce a video to deliver their presentation and post the presentation. For those students who plan to post, let me know your intentions. Communication helps everything run smoothly and ensures you get the support you need. See the use of media aids under course resources. Cameras must be on. Those of you who want to progress through the course sooner, contact the instructor. We may have a Session 9 depending upon enrollment and scheduling.

Use:

SSSAP as a springboard to incorporate the material in Module 4, Competency 2. You’ll find it a powerful tool to structure both logic and emotional appeal.
Include why you chose to present your topic in a certain way based on the lessons from the text as a guide: Determine and then present your stance by using one of the approaches in the text, such as issues/solutions, case study, argument fallacies, etc. Reflect briefly on how these strategies influence your communication confidence.
Announce who your audience is, the BoD, community, staff, etc.
Use at least 5 scholarly references, excluding the text. Having solid evidence behind your argument strengthens your credibility and demonstrates academic excellence.
Plan for 5 min, but do less than 4 min. The time allotted in this description is an estimate, but depends on enrollment and will be announced by the first session.
Cite your applicable references on each slide. Clear citations show academic integrity and professional pride.

Below are the program learning outcomes and competencies associated with the assignment:

Associated PLOs

#2 Effectively communicate in all forms of expression to relate facts, simplify complexity, customize, and create persuasive arguments for the target audience to improve organizational function and/or to transform organizational vision for all stakeholders. Strong communication helps bridge gaps and foster understanding between people and ideas.

#5 Evaluate political, economic, social, technological, workforce, legal, ethical and regulatory factors that impact systems, organizations, communities and individuals at multiple levels along the health care continuum. Critical thinking about these factors helps you anticipate trends and adapt to challenges effectively.

#7 Demonstrate leadership excellence through abilities and behaviors, which include establishing a vision and inspiring and supporting others to work towards that shared vision and related goals. True leadership often begins with authentic purpose and a willingness to learn from others.

#10 Employ organizational integrity by examining organizational behavior for honesty and fair dealing with all constituencies, including employees and community stakeholders. Integrity builds the trust that leadership relies on.

#11 Exercise professional behaviors consistent with self-awareness, accountability, continuous learning, and ethical and social responsibility for the greater good. Continuous learning keeps you grounded and open to growth in every step of your career.

Associated Competencies

L1 Identify a problem, obstacle, or opportunity and act considering this identification to address current or future problems or opportunities. Initiative emphasizes proactively doing things and not simply thinking about future actions. Acting decisively in uncertainty reflects genuine initiative and courage. Levels of proficiency relate to the time scale of focus, moving from addressing current situations to acting on long-term future opportunities or problems.

L6: Publicly challenge the status quo through clear and compelling identification of its risks to organizational success; articulate a clear vision of needed change; create a realistic sense of crisis or a disequilibrium to prepare the ground for change; energize others for change. Courage in leadership is not about rebellion—it’s about thoughtful transformation for the better.

IE2: Translate the results of complex analyses into information that illustrates potential problems and opportunities in a persuasive, meaningful way. Communicating complexity with clarity is a mark of intellectual maturity.

C1: Demonstrate formal and informal communication using traditional and contemporary modalities to convey messages that are clear and cogent for the target audience, which includes all forms of expression and technology that may be employed to reach the audience.

C3: Make complex ideas or situations clearer, simpler, and/or more understandable (e.g., re-framing the problem, use of analogy); assemble ideas, issues, and observations into a clear and useful explanation; restate existing observations or knowledge in a simpler fashion; translate intricate technical information into terms everyone can understand; “boil down” information. Being able to simplify without losing depth is one of the most valuable skills you’ll carry into your professional life.

See the rubric for the grading guidelines.

Rubric: Week Four_Oral Pres/Final Project

References

• 1. Groysberg, B., Lee, J., Price, J., & Cheng, J. (2021). Leading through change: Communication, connection, and courage. Harvard Business Review, 99(4), 42–51.

  2. Duarte, N. (2020). Resonate: Present visual stories that transform audiences. Wiley & Sons.

  3. Dyer, J. H., Gregersen, H. B., & Christensen, C. M. (2019). Innovation and leadership: The role of communication and persuasion. MIT Sloan Management Review, 60(3), 22–31.

  4. Edmonson, A. C., & Harvey, J.-F. (2022). Cross-boundary teaming for innovation: Integrating leadership and communication. Academy of Management Annals, 16(1), 463–496. https://doi.org/10.5465/annals.2020.0038

  5. Gallo, C. (2023). The Storyteller’s Secret: How Great Leaders Inspire Through Speech and Presentation. St. Martin’s Press.