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References Keller, K. L. (2021). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education. Kotler, P., & Sarkar, C. (2020).…
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Bibliography Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management (16th ed.). Pearson Education. Chaffey, D., & Ellis-Chadwick, F. (2022).…
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