HI6005 Strategic Management Assignment Guide Strategy Formulation Implementation Essay

Holmes Institute Faculty of Higher Education Unit Code:

HI6005 Unit Name: Management and Organisations in a Global Environment Trimester: 1, 2026

Assessment Task: Individual Written Essay (Task 2)

Due Date: Friday Week 10, 11:59 pm (AEST) via Blackboard submission Weighting: 40% Word Count: 2500–3000 words (excluding references and appendices; ±10% allowed)

Assessment Description Select one multinational corporation operating in at least three countries. Examine how the company formulates and implements strategy in a global environment. Focus specifically on strategy formulation and implementation, with emphasis on one related area such as managing organisational change, competitor analysis, or corporate-level strategy. Use relevant management concepts, frameworks, and real-world examples from the company.

Task Requirements

1. Provide a brief company overview and its global operations.
2. Apply appropriate strategic management tools (e.g., external environment scanning, Five Forces analysis, internal analysis) to the strategy formulation process.
3. Discuss strategy implementation challenges, including organisational structure, leadership, and resource allocation.
4. Evaluate the effectiveness of the chosen strategy in achieving competitive advantage.
5. Conclude with recommendations for future strategy improvement. Support your arguments with at least eight academic sources (peer-reviewed journals or textbooks published since 2015). Use Harvard referencing style throughout. Submit in Word format, 12-point Times New Roman, 1.5 line spacing, with a title page, table of contents, and reference list.

Marking Rubric

• Knowledge and understanding of strategic management concepts: 25%
• Application of frameworks and tools to the chosen company: 30%
• Critical analysis and evaluation: 25%
• Structure, academic writing, and referencing: 20%

High Distinction (85%+): Exceptional depth, insightful analysis, flawless application of theory, and seamless integration of examples. Distinction (75–84%): Strong understanding with clear critical insight and minor presentation issues. Credit (65–74%): Adequate coverage with some analysis but limited depth or originality. Pass (50–64%): Basic description with minimal critical evaluation. Fail (<50%): Insufficient understanding or major omissions.

Late Submission Penalties apply: 5% per day up to 10 days; after that, zero marks. Extensions require documented evidence submitted before the due date. All work must comply with academic integrity policies.

Companies that succeed in global markets rely on robust strategy formulation processes. Porter’s Five Forces model helps identify competitive pressures and guide decisions. According to Teece (2018), dynamic capabilities enable firms to integrate, build, and reconfigure internal and external competences to address rapidly changing environments. Leaders must align organisational structure with the chosen strategy. Effective communication ensures that all employees understand their roles in implementation.

References

Grant, R. M. (2021). Contemporary strategy analysis (11th ed.). Wiley.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Cengage Learning.

Rothaermel, F. T. (2023). Strategic management (6th ed.). McGraw-Hill Education.

Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49. https://doi.org/10.1016/j.lrp.2017.06.007

Volberda, H. W., Morgan, R. E., Reinmoeller, P., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2021). Strategic management: Competitiveness and globalisation. Cengage.