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Building a Positive Brand Image Through Ethical Marketing Strategies

References Keller, K. L. (2021). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education. Kotler, P., & Sarkar, C. (2020).…

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ADV20003 – Search, Social Media and Video Marketing Assignment

ADV20003 – Search, Social Media and Video Marketing Assignment Bibliography Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R.,…

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Marketing Concepts and Product Life Cycle Strategies for Modern Organizations

Bibliography Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management (16th ed.). Pearson Education. Chaffey, D., & Ellis-Chadwick, F. (2022).…

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Digital Marketing Analytics and Ethical Consumer Insight in Global Strategy

Data, Culture, and the New Marketing Logic The Algorithm of Persuasion: Digital Marketing and Consumer Analytics in Practice Digital marketing has shifted…

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