Research methods are broadly categorized as either quantitative or qualitative. Understanding each method is fundamental in writing winning research projects. While each technique serves a different purpose, they often work in tandem, complementing each other within a project to help you achieve results that are both wide-reaching and deep.
So, what is the difference between qualitative research and quantitative research?
The core difference is that quantitative research, like the term suggests, deals with quantitative data. This means that the variables used in the study must be in numerical form. If there are no numbers involved, then the research is not quantitative. Qualitative research, on the other hand, deals with information that is descriptive, meaning that it can neither be observed or measured. Qualitative research is exploratory and seeks to study and explain complex phenomena that cannot be explained using quantitative methods.
The two methods also differ in terms of the methods used during data collection and analysis. Qualitative data collection methods use either unstructured or semi-structured techniques. Some of the most common methods used include observation/immersion, groups, and individual interviews. The sample size in qualitative research is relatively small, and the respondents are purposefully selected to achieve the intended purpose. Quantitative techniques, in comparison, are more structured and comprise different forms of questionnaires and surveys such as online surveys, paper surveys, over-the-phone surveys, and face-to-face surveys, behavioral observations, and online polls. The sample size is relatively more extensive, and the respondents are random, unlike in qualitative research methods.
When it comes to data analysis, quantitative research employs analysis techniques and statistics ranging from t-tests and ANOVA to non-parametric methods. These methods often stress on a larger sample size to produce solid and reliable results. Qualitative research, in contrast, uses subjective techniques like eye tracking and automatic facial expressions. Few respondents are involved compared to quantitative analysis since the focus is on individual cases, which are supposed to give an insight of the problem setting.
There is a common misconception that either method is better than the other. You cannot separate quantitative and qualitative data. Both research methods are equally important. Whichever method you choose will depend on various aspects of your research project, including the nature of your research questions, the underlying philosophy, as well as your skills and preference. Sometimes your research may require using one method while other times, you may need a mixture of both. Therefore, it is upon you to gauge and decide which research method best suits your research questions.
Why Work with Us
Top Quality and Well-Researched Papers
. Our system allows you to choose your academic level: high school, college/university or professional, and we will assign a writer who has a right qualification.
Professional and Experienced Academic Writers
We have a wide team of professional writers with experience in academic and formal business writing.
Free Unlimited Revisions
Ordering custom papers from us is customer friendly. You can do this yourself after logging into your personal account or by contacting our support through chat or via email.
Prompt Delivery and 100% Money-Back-Guarantee
We are familiar with various schools deadlines. As such, all papers are delivered on time to allow you time to review before submitting it. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We have mordernized our writing in accordance with current technologies. Our editors carefully review all quotations and references in the text. We also promise maximum privacy and confidentiality in all of our services.
24/7 Customer Support
Our professional support agents are available 24 - 7 days a week and committed to providing you with the best customer experience by answering all your queries.
Try it now!
How it works?
Follow these steps to get your essay paper done
Place your order
Fill all the order form sections by providing details of your assignment.
Proceed with the payment
Choose the payment model that suits you most.
Receive the final file of the done paper
Once your paper is ready, we will email it to you.
No need to work on your paper when deadlines are closing at very late hours of the night. Sleep tight, we will cover your back. You can order any assignment.
We work on all models of college papers within the set deadlines. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an application essay. You can rest assurred that through our service we will write the best admission essay for you.
We format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review.. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.