Assessment Task: Strategic Management Case Analysis (Assignment 1)
MGMT 300 Strategic Management
Course Context
Course Title: Strategic Management
Course Code: MGMT 300 (or equivalent)
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Get Expert Help →Assessment Type: Written Case Analysis
Submission Format: Electronic upload (PDF or Word)
Word Count: 1500–1800 words (excluding references)
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Assignment Brief
Overview
Corporate strategic decisions shape competitive positioning. You are tasked with a written analysis of a real company’s strategic response to a significant competitive challenge that occurred within the past five years.
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🏢 Claim 20% Off →Instructions
- Select a publicly listed firm and identify a **major strategic challenge or disruption** (e.g., technological change, regulatory shift, competitor entry, supply chain disruption).
- Provide a concise **Executive Summary** (150–200 words) that articulates the challenge, your strategic evaluation focus, and the key findings.
- Conduct an **external environment analysis** using at least two strategic frameworks (e.g., PESTEL, Porter’s Five Forces).
- Conduct an **internal analysis** of the firm’s resources and capabilities (e.g., VRIO or SWOT elements related to internal strengths and weaknesses).
- Discuss **strategic options** the firm considered, and justify your recommended strategic course of action.
- Support all arguments with **peer-reviewed academic sources (minimum five)** and cite them in APA 7th edition.
- Conclude with a **reflective insight** on how the recommended strategy aligns with long-term sustainability and competitive advantage.
Formatting Requirements
- Word Count: 1500–1800 words (excluding references and executive summary).
- 12-point Times New Roman or Arial, double-spaced, one-inch margins.
- APA 7th edition referencing throughout (in-text citations and reference list).
- Turnitin report required showing similarity score below institutional threshold.
Assessment Rubric (Analytical Rubric)
| Criterion | Excellent (85–100%) | Good (70–84%) | Satisfactory (55–69%) | Poor (0–54%) | Weight |
|---|---|---|---|---|---|
| Executive Summary | Clear, concise, and logically summarizes the analysis and recommendations. | Summarizes most elements but lacks precision or clarity in parts. | Basic summary with omissions or lack of clarity. | Unclear or inaccurate summary without synthesis. | 10% |
| External & Internal Analysis | Uses strategic frameworks accurately and integrates them with evidence. | Uses frameworks appropriately but analysis is slightly unbalanced. | Identifies frameworks but lacks integration with evidence. | Does not apply frameworks appropriately or analysis is incoherent. | 30% |
| Strategic Options & Recommendation | Provides strong justification for recommended strategy with academic support. | Recommendation is clear but justification is moderate. | Recommendation exists, but justification is weak. | No clear recommendation or justification. | 30% |
| Academic Rigour & Use of Sources | Exemplary integration of sources with correct APA citations. | Good use of sources; minor APA errors. | Sources used but significantly limited in quality or quantity. | Lacks credible academic support or incorrect citations. | 20% |
| Clarity & Presentation | Writing is highly coherent with professional presentation. | Generally clear with minor structural issues. | Some clarity issues; needs better organisation. | Poorly written and poorly organised. | 10% |
Rubrics should be shared with students alongside assignment instructions to clarify expectations and performance levels for each criterion. :contentReference[oaicite:1]{index=1}
A strong strategic management case analysis identifies the key external and internal factors shaping competitive conditions and articulates a recommended strategic approach supported by widely accepted frameworks such as Porter’s Five Forces and VRIO analyses. A high-quality submission demonstrates academic rigor through integration of peer-reviewed research and clear justification for strategic decisions. Effective academic writing with correct APA formatting directly contributes to assessment outcomes and reflects industry expectations for analytical clarity.
Peer-Reviewed References
- Barney, J. B., & Hesterly, W. S. (2022). Strategic Management and Competitive Advantage. Pearson. Accessible via library databases.
- Grant, R. M. (2023). Contemporary Strategy Analysis. Wiley. DOI: 10.1002/9781119918825
- Porter, M. E. (2019). “The Five Competitive Forces That Shape Strategy.” Harvard Business Review. https://hbr.org/2019/01/the-five-competitive-forces-that-shape-strategy
- Johnson, G., Scholes, K., & Whittington, R. (2022). Exploring Corporate Strategy: Text and Cases. Pearson. (Chapter on strategy formulation)
- Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2021). Strategic Management: Creating Competitive Advantages. McGraw-Hill.
