Expanding Market Share in Low-Income Markets

Expanding Market Share in Low-Income Markets

Expanding Market Share in Low-Income Markets: Unilever’s Launch of a New Detergent in Northeast Brazil Introduction Unilever is a multinational consumer goods company with a strong presence in the Brazilian detergent market. However, the company faces competition from rivals like Procter & Gamble (P&G) seeking to gain share in the growing low-income segment. This paper […]