The two most influential factors on consumer style are personality and culture

Unit1 DB2 The Psychology of Consumer Economic Behavior: CB465 Discussion

Unit1 DB2 The Psychology of Consumer Economic Behavior: CB465 Consumers follow specific patterns related to the process of buying goods. This is referred to as consumer style, which includes different patterns of behavior related to making financial decisions and acting on them. There are 7 factors that influence consumer style. Please choose two from the […]